PPC advertising is one of the greatest ways to give your business an extreme exposure in digital space to attract your customers towards your products and services. For drawing the customers to their site, advertisers bid on specific keywords that users search on the internet as a part of their inbound marketing strategy.
It is a model where the ads of the advertisers are displayed on the search engines that we commonly use. Pay-Per-Click or PPC is somehow expensive, but it doesn’t mean that it’s not worthwhile. A good ROI can make huge profits to your business. Earning a greater ROI is not a rocket science, and anyone with a little knowledge about online marketing and keywords can do it.
HOW TO MAXIMIZE ROI ON PPC?
When you are generating new leads and sales for your business, PPC can be very cost-effective and result-oriented. With the help of PPC, your company gets global exposure and reaches the untapped market of customers having the interest in your business. Well, the catch is, if you do not know how PPC works then chances are you might not get better Return On Investment. If you are unable to do it yourself, then you could find affordable seo services or if you can manage it then, it is important to understand how PPC works. To get positives on ROI, keep your CPC lower than the average CPC to acquire new customers. Follow the tips given below to get better results.
PPC campaign requires quality keyword research, and that’s where “long-tail keywords” play a very critical role. To run a successful PPC campaign, use the “long-tail keywords” that are cost-effective and has higher commercial intent. Long-tail keywords are longer, specific, and are more reasonable.
The majority of searches on the internet every day are long-tail keywords. Long-tail keywords have many perks as advertisers having a bigger budget target the highly competitive and costly keywords that smaller companies cannot afford at all.
MAKE OFFERS THAT ARE HARD TO REFUSE
Be unique with your ads. Make offers that nobody would like to refuse. Add something that differentiates you from others. With such an intensive competition in the market, it is necessary to be something that distinguishes you from others. Using terms like ‘Free Software Download’ or ‘Free One Month Trial’ and other encouraging terms can help you draw the attention of customers towards your ad.
USE DYNAMIC KEYWORDS
Make use of exact keywords as it would encourage your clients to click on your ad. When you insert the exact phrases searched by users, they are more likely to click on your ads. Being dynamic with your keyword insertion increases your click rate tremendously. But you need to be more careful and wise with your keyword selection because making use of weak and irrelevant keywords can make your ad appear unclear and irrelevant.
TARGET YOUR BEST AUDIENCE
If you want your PPC to become a successful campaign, you must know who your best audience is and in what areas you’ll find them. Most of the successful PPC campaigns are successful because they’re targeting the right people at right places. For e.g. you run a New York-based business and do not offer your services in other states. In this case, you don’t want people from Alaska clicking your ads as you can’t serve them. Thus, you have to be wise with the locations you are targeting.
OPTIMIZE YOUR CAMPAIGN WITH PERFECT TIMING
It’s not only the location that matters. Timing plays a crucial role as well. Do some analysis and calculation to find out the time when the conversion rate of your ads is at the peak. Now if you’re getting a lot of clicks at a particular time every day, and making no sales, then you can limit the ad impressions during the time to save your budget.
GOOGLE QUALITY SCORE
Provide the customers with the quality advertisement continuously and have a good “Google Quality Score.” You can have a decent Google Quality Score by following the protocols set by Google AdWords. Having a good score is always a positive. It decides where your ad will be placed on the search page so make sure so stay on the top of Google Quality Score.
LAND THE USER AT THE RIGHT PLACE
You do not want to lose any customer and a sale. So make sure that your ad redirects the user to the right page. Do not throw the user at the wrong page or to your homepage. Create a landing page that leads the user to the place where the user left off. Do not confuse them by sending them to a non-targeted page as it would put the user in chaos and you’ll lose your customer.
MAKE USE OF NEGATIVE KEYWORDS
Negative keywords can save your PPC bucks. Utilisation of negative keywords would allow you to choose the words that would not trigger your ad. This would help you target serious buyers. You can set many words as your negative keywords and whenever a user types that word; your ad won’t be shown. For example, ‘reasonable prices’ and ‘cheap’ could be the words that you think are irrelevant for your ad, and you don’t want your ad to appear when any of these words are written then you can set them as negative keywords. So, only customers who are deadly serious about buying your product will see your ad.
PPC advertising is not the cheapest way to advertise your business or company but the tips stated above can make your business profitable, and you can quickly turn your small business into a big brand or a company. ROI techniques work efficiently and generate decent benefits to enterprises that run on a small scale as well. All you need is guidance and assistance, and your hard work will pay you for all the ups and downs you have been through during your course of work. Hope these points will help you run your PPC campaign successful and generate more ROI.